Xavi Buil, owner, with Pere Selles
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In a Nutshell
Priorat Natur was established to re-instate the traditional production and preservation methods of the Priorat region that have been lost over the years. Their company is based on the history of the region, not only to rediscover a way of life that is in harmony with the environment, but to bring this history to others through their high quality products. All of their products are backed by centuries of history and the knowledge of many local artisans.
What's Their Story?
It all began in 1996 when two enthusiastic young Catalans, Xavi Buil and Xavier Fusté started to produce carmelized nuts and cured olives out of the family home. A year later Priorat Natur was born, and now they produce about 18,000 bottles of olive oil (9000 liters) and 28000 kilos of Arbequina olives annually. They produce all of their products by hand using traditional recipes and techniques, and without the use of preservatives or chemical additives.
Why We Think They're Nifty
The two Xavis are strongly vested in their community. They grow only a small portion of the products that they produce. By purchasing the rest from small local farmers, they are supporting not only a traditional way of life worthy of preservation, but they are also encouraging the protection of the local environment. Priorat Natur has proved that making community and the environment a priority can also be profitable.
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