Nets de Joaquim Trias
The Cookie Connoisseurs
He made Santa Coloma famous. Not for its Roman heritage, of which there is much, or for its spring with energy-giving waters, but for its cookies! Joaquim Trias knew his cookies. And he perfected the recipe, the image, and the quality so much so that his Teules have become known throughout Spain as the traditional cookie of Catalonia.
In 1908, after many years of apprenticing to become well versed in the pastry trade, Joaquim Trias opened his own cookie production factory in his home town of Santa Coloma de Farnes about one hour (by today’s transportation) north of Barcelona. Today three generations later, the Trias family is still at the helm of this unique company that has invested as much in its community as it has in its cookies. Joaquim Trias, grandson to the founder, has dedicated his life to carrying out the mission of Nets (sons) de Joaquim Trias, to create the highest quality all natural cookies.
In 1980, he built a new production plant that allows traditional recipes and techniques to be guided into the modern market with up to date technology that preserves the products’ quality and freshness on the shelves and in people’s homes. He also established “Museo Trias de Galletas,” a cookie museum in Santa Coloma which receives 30,000 visitors a year. The museum allows guests to observe the machinery and techniques used in the traditional artisanal cookie-making process since the beginning of the century and its evolution throughout the years.
The Trias Cookie Museum
Joaquim and his wife Magda, who runs the original Trias cookie store in town, are both major supporters of their community and contribute actively in the restoration of the town’s Roman heritage. They have passed both the cookie business know-how and a strong sense of community activism onto their children, two of whom are integral to the running of the business. Young Joaquim has focuses his studies on food industry engineering and has recently begun to take over the production process. Maria is the export director and travels extensively with her strong language skills, spreading cookie crumbs as she goes.
The Trias Cookie Line
The integrity and good will of this family has put Trias cookies on tables across Spain and now the world. But the quality and taste of the cookies has kept them there. All natural with no preservatives or additives, Trias cookies are loved, even craved, by people of all ages! Here in the U.S. Trias sells three cookie varieties through their U.S. Importer, Power-Selles Imports: Ventalls, a wedge shaped lemon flavored wafer, great atop a scoop of ice cream; Coco-xoc, a Spanish version of chocolate chip cookies but with a coconut twist; and Teules, a crispy can’t-eat-just-one almond cookie.